|
|
|
|
THE BRIEF
To design an in-store merchandising unit that is “iconic”.
Take inspiration from the Walkers brand, products, shapes & forms. The concept should become a new instantly recognisable display to consumers. Something to rival competitor brand presence in store e.g. Coke bottle is an instantly recognisable icon. You need to create a display that will become the next icon in store for Walkers.
The unit needs to be floor standing with an approximate size of 600mm (w) x 600mm (d) x 1700mm (h). However use this as a guide only.
The displays will be placed in convenience stores & café environments.
Merchandising (‘stocking’) of the products must be considered & easy for the stores. Pack presentation & flavour choice needs to be clear to the consumer.
The cost of the display should be commercially viable, however, this should not limit your creative thinking & impact of the design.
CREATIVE REQUIREMENT
Walkers are looking for new ideas that will engage & become the instant destination in store for consumers. The display should consider what their products are made from e.g. potatoes. Simple. A treat.
PRODUCT RANGE
Walkers single crisps (35g) packs. Incorporating the key flavours, ready salted, cheese & onion, salt n vinegar.
MATERIALS
You have a free choice of materials e.g. plastics, metalwork or wood. All must be fit for purpose, considered appropriate for the form & function of the design.
OBJECTIVE
To create an eye-catching iconic merchandising display that will attract the consumer to make an impulse purchase.
CASE STUDY
You are required to include a short case study looking at the concept and strategy behind your unit and addressing the entry criteria. Please use the form below to enter your case study.
CRITERIA
The judges will be looking for:
• Strategic clear approach.
• Understanding store environments & how your design works within them.
• Creativity.
• Imaginative, thought out solutions with materials that are fit for purpose.
• Cost effective concepts with considered cost implications.
• Brand communication.
DEADLINE
The awards are open now and the deadline is June 1st 2008
Full rules are available by clicking here
|
|
|
 |
 |
|